Minimum Viable Product

“Minimum Viable Product (MVP) is that ONE single TRANSACTION COMPLETED between you and your customers that YOU would be happily able to REPEAT it over and over and over again.” – Alline Oliveira










Build-Measure-Learn Loop

“The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.” – The Lean Startup principles




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