Business Model Canvas

The Business Model Canvas is a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.” – From Wikipedia


BMC Tools


BMC Template



Value Proposition Canvas


Lean Canvas
“How I Document my Business Model Hypotheses” – Ash Maurya’s Blog


Canvas Maturity Level

A Canvas is a communication tool. It needs to be clean and self-explanatory. The idea is that people besides just the startup founders can quickly look a the canvas, be able to understand the business and give their feedback on it.


Maturity Level 0

Level 0 is the very early stage of a startup, before founders actually have started to validate their hypotheses. The canvas normally has many customer segments (many users and payers) that are not sub-segmented. At this early stage, the canvas will be filled with obvious or not well-defined value propositions from the founders.



Maturity Level 1

A level 1 canvas is usually clean, with self-explanatory sentences, and is focused on a single value proposition (or max two). The customer segments are well defined and have a focus on one User and one Payer. Founders reach a level 1 canvas as a result of conducting many customer interviews (normally more than 50) and insights from all of the learning.



Maturity Level 2

A level 2 canvas already has early adopters and has collected a good deal of data about them. The canvas will not only look clean, focused and self-explanatory, but will show precise numbers on its blocks representing data from the early adopters.



JumpSchool Canvas



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