“The Business Model Canvas is a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.” – From Wikipedia
- A Better Way to Think About Your Business Model
- How to operate the Business Model Canvas
- Business Model Generation – Alexander Osterwalder’s book
Value Proposition Canvas
Canvas Maturity Level
A Canvas is a communication tool. It needs to be clean and self-explanatory. The idea is that people besides just the startup founders can quickly look a the canvas, be able to understand the business and give their feedback on it.
Maturity Level 0
Level 0 is the very early stage of a startup, before founders actually have started to validate their hypotheses. The canvas normally has many customer segments (many users and payers) that are not sub-segmented. At this early stage, the canvas will be filled with obvious or not well-defined value propositions from the founders.
Maturity Level 1
A level 1 canvas is usually clean, with self-explanatory sentences, and is focused on a single value proposition (or max two). The customer segments are well defined and have a focus on one User and one Payer. Founders reach a level 1 canvas as a result of conducting many customer interviews (normally more than 50) and insights from all of the learning.
Maturity Level 2
A level 2 canvas already has early adopters and has collected a good deal of data about them. The canvas will not only look clean, focused and self-explanatory, but will show precise numbers on its blocks representing data from the early adopters.